The poster
for the 2012 film “House at the End of the Street” features many genre
conventions.
- The central character is hiding, indicating something or someone is after her. It is ambiguous and the indirect mode of address is typical of horror movie posters
- The font looks scratched and ghostly - typical of horror movies
- The colour scheme is completely dark except for a yellow sepia glow coming from behind the door - this could indicate sinister events but also positivity. This is typical of horror movies with a central protagonist
- The tagline “Fear reaches out...to the girl next door” gives us the sense that this could happen to anyone, making us feel scared. Frightening the audience is a convention of horror movie posters.
- The setting seems isolated, but the girl is alone and it seems she is not being rescued
- The mise-en-scene, particularly the costume, sexualises the girl - a typical representation of vulnerable females in the genre
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