I distributed the questionnaire to people living in London over the age of 15 (my film's target audience), asking them what they expect to find in a film magazine, and the ways in which layout, design and content would persuade them to buy the magazine. Here are the results:
1. What do you expect to see on the cover of a film magazine ?
- A recognisable star/character
- Barcode
- Price
- Issue number
- Indication of the content
- Masthead
- Banners
2. What is it about the layout and design that encourages you to buy film magazines?
- Bright colour scheme
- One dominant central image
- No clutter on the cover
- Clear, easy to read, cover lines
3. What content to you expect to find in a film magazine?
- Reviews
- Features
- Interviews
- Posters
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