Different Publications - Total Film

The masthead on this Total Film cover is again, like Empire, the biggest and brightest font on the cover- standing out against the background and positioned in the top quarter of the page. This is because it is a mainstream magazine. The character Thor is the central image on the cover, he is extremely recognizable and even though this was the first "Thor" feature film, the character already has an existing audience and fan base from the comic books. The cover lines feature A-list stars and Hollywood blockbusters, especially superheros, for example "The Hulk", "Spiderman", Natalie Portman, Joseph Gordon-Levitt, "Godzilla", "Scream " and "Fast Five". The color scheme is monochromatic with accents of red and yellow making it bright and eye-catching. The cover includes a number of banners that help a number of the cover lines stand out. The cover contains many of the same conventions as the Sight and Sound cover, though it is clear that the intended audience is very different.