Wednesday 16 October 2013

Different Publications - Sight and Sound


This cover is from Sight and Sound, an independent film magazine, which focuses on independent, British and World cinema rather than mainstream Hollywood movies. The masthead of this cover is, like that of Empire, big but it is not the brightest font (though it is on a bright yellow banner) and it is not in the center of the cover. It is, however, at the top of the magazine cover and the colors of the masthead stand out against the background. The cover is dominated by a central image of a man, but unlike the cover of Empire, the man is an independent film director and would not be recognizable to the general public, unlike Robert Pattinson. Wes Anderson, and his films, are likely to appeal to a more niche audience than Robert Pattinson, and his inclusion on the cover indicates that this type of magazine caters to a very different demographic than a mainstream magazine such as Empire.The color scheme is more muted. The cover lines are not as bold and they do not feature mainstream films and stars. Actors, directors and films mentioned include: Werner Herzog, Todd Solondz, Claire Denis, "A Prophet" and "Katalin Varga". The cover lines also make reference to film festivals in London, Venice and Toronto - festivals rarely mentioned in mainstream film magazines. The fonts used are more artistic rather than blocky - another reflection of a more sophisticated and niche audience.

1 comment:

  1. Excellent comparisons made between mainstream and independent magazine covers, showing a clear appreciation of the similarities and differences and a thorough understanding of audience.

    AJM

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